Lutz Hofer

M.A., drs. (NL)

Academic Director

MA Editorial & Media Content Management
@University of Mainz, Dept. of Communication |
Academic director of the professional training MA-program "Editorial & Media Content Management" for journalists of selected media organizations. For inquiries pls contact:

Expertise in research, teaching, and consulting:
#PoliticalCommunication #Journalism #MediaEffects

Earlier positions (academic):

Project Manager Organizational Development
02/2019 - 09/2020
@University of Mainz (GER), Faculty of Social Sciences, Media & Sports |
Organizational development on faculty level by developing field-specific further education programs, here: conceptionalizing & establishing the professional journalism M.A.-program "Editorial & Media Content Management"

Research Associate
09/2016 - 01/2019
@University of Mainz (GER), Dept. of Communication |
Research & teaching in political communication, journalism, and media effects

Program Manager
09/2016 - 01/2019
@University of Mainz (GER), Dept. of Communication |
Planning and implementation of the department's educational program, coordination of internal/external teaching staff, counseling of (international) students, event management

Head of Alumni Relations
09/2016 - 01/2019
@University of Mainz (GER), Dept. of Communication |
Re-conceptualization and re-organization of the department's Alumni Relations (goals, strategy, structures, measures); implementation of Alumni-Life-Cycle into operational processes and communications; fundraising & finance; social media management; event management & moderation; since 2019 in advisory capacity

Research Associate / Affiliate
01/2008 - heute
@University of Amsterdam (NL), Dept. of Political Science |
Research & teaching in political communication, journalism, media effects, and research methods / statistics; content analysis project on political personalization (Amsterdam School for Social Science Research, supported by a 500k grant from the Dutch Science Organization, NWO); research affiliate since 02/2014

Research Associate
02/2014 - 08/2016
@University of Mannheim (GER), Research Group "Cultures of Sustainability" |
Media effects research on persuasion and framing, in particular experimental studies on multimodal (text/visual) climate change communication; teaching in political communication, media effects, and methodology / statistics

Research Associate
10/2006 - 12/2007
@University of Erlangen-Nuremberg (GER), Chair of Communication Research |
Fixed-term 1yr contract; teaching focus on strategic communication / EU communication, media effects, communication theory, and methodology; conference organization ("Stereotypes in advertising", 1-day symposium); interim lecturer position 10/2007-12/2007

MA Political Communication
10/2005 - 09/2006
@University of Düsseldorf (GER) |
Interest-based program participation ad interim, second MA-degree not pursued

Exchange program
@New York University (NYC, USA), Dept. of Culture and Communication |
Intercultural study project on media globalization

MA European Communication Studies
09/2003 - 06/2005
@University of Amsterdam (NL) |
Master's thesis on "Trustbuilding in Government Communication"

Research & Teaching Assistant
10/2002 - 03/2003
@University of Düsseldorf (GER), Social Science Institute / Dept. of Media and Communication Research |
Assisting in research & teaching; mentoring

BA Social Sciences
10/2000 - 09/2003
@University of Düsseldorf (GER) |
Bachelor's thesis on "Humor as a quality criterion in German TV late-night comedy"

General qualification for university entrance
08/1990 - 06/1999
@Lessing-Gymnasium, Düsseldorf (GER)


Earlier positions (non-academic):

Public Relations Manager
01/2013 - 01/2014
@Repair Café Foundation (Stichting Repair Café) (Amsterdam, NL) |
Press Officer for Germany, Austria, Switzerland (DACH); strategic expansion and coordination of the foundation's operations in the DACH-region; internal communications

@sozusagen - bureau voor interculturele bedrijfscommunicatie (Amsterdam, NL) |
Establishment of a freelance consultancy for intercultural and political communication by economic and social enterprises within the Dutch/German language area

Assistant Corporate & Public Affairs
11/2005 - 09/2006
Deekeling Arndt Advisors in Communication (Düsseldorf, GER) |
Policy analyses on power industry and energy policy matters on national and EU level; copy-writing; media monitoring; development of evaluation methods

Speechwriter (Intern)
7/2002 - 09/2002
State Chancellery of North Rhine-Westphalia (Düsseldorf, GER) |
Writing long-form speeches and short statements for the Prime Minister; briefing and attending the PM at public appearances; assisting in policy analyses and policy preparation

Radio Host / Editor
05/2000 - 08/2003
@University Radio Düsseldorf 97.1 (Düsseldorf, GER) |
Freelancing as radio host / editor and in program content development

01/1999 - 03/2000
@rhapsody concept (Cologne, GER) |
Start-up internet agency: account management, marketing, administration



  • German Communication Association (DGPuK)
  • Young Scholars' Network Political Communication (NapoKo)
  • Young Scholars' Network Media Use and Effects Research (NaRezFo)
  • Young Scholars' Network Journalism Research (MiJoFo)



  • Top Faculty Paper of the ICA Journalism Studies Division, ICA Annual Conference 2015, San Juan, Puerto Rico: "Global multimodal news frames of climate change" (with H. Wessler, A. Wozniak, J. Lück)
  • DFPK Poster Award of the 2005 Düsseldorf Forum Political Communication, Düsseldorf
  • Best of Five of the 2003 study program "Social Sciences" graduates, University of Düsseldorf